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Leonetto Cappiello Self Photogrpah
Italian, 1875-1942

Pioneering Modern Advertising through Boldness and Innovation

In the bustling streets of Paris during the late 19th and early 20th centuries, a revolution was taking place in the world of advertising. Among the myriad of talented artists vying for attention, one name stands out as a beacon of innovation and boldness: Leonetto Cappiello. Born in Livorno, Italy, and later establishing himself in Paris, Cappiello’s impact on poster art and advertising is immeasurable. Often hailed as “the father of modern advertising,” Cappiello’s groundbreaking techniques and distinctive style transformed the landscape of poster design forever.

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